Social Project

Bees create delicious honey. But that’s by no means all they do –
many people don’t know just how important bees are for our society. They also contribute enormously to our ecosystem as pollinating insects.

The Project

Bees create delicious honey. But that’s by no means all they do –
many people don’t know just how important bees are for our society. They also contribute enormously to our ecosystem as pollinating insects.

 

Pollination of agricultural plants by bees is immensely important for us. Their global economic benefit amounts to around 265 billion Euro (Data from 2015). Information that does not often find its way into the public consciousness.

 

Bees are an evolutionary miracle and indispensable for humans and animals. The bee is Austria’s most important pollinator of flowering plants.

 

Everyone can do something to protect bees. We are launching the first international environmental project FROM society FOR society!

 

A unique project that involves the whole of Austrian society for the first time! Together we can give bees a voice.
A connection between society and nature to enable us to live in this world together.

 

Frutura’s BioBienenApple, and numerous partners from business, politics, sports and selected ambassadors, are doing their utmost to create new bee habitats.

 

Whether in the private domain in balcony beds or home gardens, or in large publicly-created “bee meadows”. Frutura’s certified contract organic producers naturally also support this important mission and are giving bees a home.

Further information about this unique project will be published in early 2021. We want to hit the ground running here with our BioBienenApfel.

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