Frutura
and the love for our earth
How it all began…
Vision needs courage, and courage needs energy – that’s what three farmers from Eastern Styria, the “orchard of Austria”, had when they started to modernize their pear drying facilities back in 1999. A small, but ground-breaking first project for Frutura – a company focused on fruit and on the future!
A clear philosophy
Manfred Hohensinner, Franz Städtler and Johann Schwarzenhofer became founding fathers by marketing their dried pears. Their credo: live today, but for tomorrow”. Their shared goal: to supply our country with fruit and vegetables whilst respecting the vital foundations of life and our planet. To follow modern food trends whilst prioritizing environment and climate in every decision and process, but also taking customer wishes into account.
The cornerstones of success
The Frutura of today is a modern, sustainable family business whose success, like a tree, has many branches, all of which are nurtured with responsibility and care and guided into the future. The next generation of the Hohensinner family has long played a decisive role in charting the company’s destiny: first and foremost, daughter Katrin in executive management, her sister Michaela as financial controller and brother Andreas as IT manager.
Our
History
1999
The Idea
Founding of the company “Dörrobstland Vertriebs GesmbH”, still the tree’s strong trunk today.
Franz Städtler
Shareholder
Johann Schwarzenhofer
Shareholder
3 growers – 1 family business
3 growers – 1 family business
Jan
Gardener
Gardeners working at Frutura Thermal-Gemüsewelt in Bad Blumau enjoy the excitement of a broad range of Blumau vegetable cultivation activities.
Nicole
Quality Controller
Screening of incoming/outgoing fruit and vegetables against a panel of quality criteria is one of the Quality Assurance Controller’s most important tasks.
Matthias & Sandra
Dispatcher
The dispatcher’s key tasks include fruit and vegetables order processing – from quantity planning, through ordering to delivery.
