Gefüllter Korb mit frischem Obst und Gemüse des nachhaltigen Produzenten Frutura. © Philipp Platzer

and the love for our earth

How it all started…
Visions need courage, and courage needs energy – that’s what tree farmers from Eastern Styria, the “orchard of Austria”, had when they started to modernize their drying facilities for dried pears in 1999. A first project, small but groundbreaking for Frutura – a company focused on fruit and the future!

A clear philosophy

Manfred Hohensinner, Franz Städtler and Johann Schwarzenhofer became founding fathers by marketing their dried pears. Their credo was: “We live in today, but for tomorrow”. The common goal was: to supply our country with fruits and vegetables while respecting the essential pillars of all life and our earth. To follow modern food trends and to give the environment and our climate top priority in every decision and process, but also to take into account the wishes of the customers.

The pillars of success

Whoever talks about Frutura today means a modern, sustainable family business whose success, like a tree, has many branches, all of which are nurtured with responsibility and care and are led into the future. The next generation of the Hohensinner family has been playing a decisive role in steering the company’s fortunes for a long time. First and foremost is daughter Katrin in the management. Her sister Michaela is in charge of the financial affairs and brother Andreas is responsible for the IT area.



The Idea

The company “Dörrobstland Vertriebs GesmbH” is founded. It is still the strong trunk of the tree today.

We passionately live for our fruits and vegetables!

– Katrin & Manfred Hohensinner –

Our mission

Franz Städtler


Johann Schwarzenhofer


3 growers – 1 family business

3 growers – 1 family business



Carrying out all cultivation activities of the Blumau vegetables comprises the exciting activity field of the gardener in the Frutura Thermal-Gemüsewelt in Bad Blumau.

Become a gardener


Quality Assurance Manager

Checking incoming and outgoing fruit and vegetables against all quality criteria is one of the most important tasks of the quality assurance manager.

Werden Sie Teil unseres Teams

Matthias & Sandra


Order processing from quantity planning, ordering to delivery of fruits and vegetables are among the most important tasks of the dispatcher.

Become part of the Frutura family

We stand for courage, diligence,
honesty and appreciation!

- Katrin und Manfred Hohensinner -