To become an outstanding trailblazer of pioneering, sustainable and innovative fruit & vegetable production and marketing by leveraging our courage and high innovation capacity.

“Fruit and vegetables are our passion, today and tomorrow”. Based on this guiding principle and our innovative fruit & vegetable production, processing and marketing and our projects, we want to bring about a massive re-thinking at all levels of society towards “ecologically sustainable and resource-saving nutrition”.
We moreover want to make a major Austrian contribution to GHG reduction in accordance with United Nations Development Goals (SDGs). Success will ensure that our company continues to thrive for generations to come.

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